We’ve bid goodbye to summer and soon the days will turn cooler and shorter. This signals a specific set of challenges for tradesmen. You may find that work becomes quieter and your usual flow of customers will slow. It’s important you plan for lulls in work and do your best to mitigate them ahead of time. Here are some top suggestions for ensuring you have a busy winter:
- Create a special offer for your customers as an incentive to get work done in winter
- Stay in touch with your customers via email. If you don’t have an email list, start collecting customer details
- Source better prices for materials and negotiate with suppliers for deals
- Avoid injuries by ensuring you have the right equipment and work wear
- Collect testimonials and put them on your website
- When quoting, factor in shorter days: a job which may have taken a week maybe now spill into a second week because you have to stop early or start later
- Take time to create important documents, such as a budget, a marketing plan or policies and procedures
- Join your local business networking group and get involved in local winter sports. Don’t be afraid to hand out your business card or flyer.
- Create social media pages for your business and test a Facebook ad, targeted at people in your local area
- Make an appointment with your accountant to ensure your maximising profits
- Look at outsourcing menial but important tasks. A great step to regaining a balanced lifestyle is to outsource, and your bookkeeping is the best place to start.
- Have plenty of sleep, exercise and consume hearty, warm meals. Getting sick will inevitably set you back
With you in every success,